Micro, Small, and Medium Enterprises (MSME) contribute over 60% of Indonesia’s GDP and serve as the backbone of the country’s economy. In early 2022 Indosat Ooredoo Hutchison (Indosat) committed to digitizing Indonesia’s more than 60 million MSMEs by launching the Indosat Digital Ecosystem (IDE). IDE by Indosat Business is one of Indosat’s initiatives that aim to provide IDE by Indosat Business MSMEs of all types with access to education, data insights and business products and services to digitally transform, expand and optimize their businesses.
A key enabler for access and monetization of these products and services is the digital marketplace, powered by the Kloudville Marketplace 360 solution hosted on Google Cloud.
IDE went live within ten weeks. Kloudville Marketplace 360deployed a pre-integrated solution offering with Indosat telco solutions and partner solutions including Google Workspace for Toko IDE (Marketplace). Indosat is also leveraging in Wawasan IDE (Analytics) Google Cloud Big Query and Looker along with Google Trends and Maps for smart data analytics and business insights.
By its one-year anniversary in October 2023, the marketplace had over 30,000 subscribers, a 23-fold increase from 2022, and 1.3 million visitors, a threefold increase from 2022.
With the MSME market in Indonesia expected to exceed 70 million, the Kloudville-powered marketplace is ideally suited to help Indosat achieve its MSME growth objectives. Indosat Digital Ecosystem (IDE) is prepared to enable thousands of complex and integrated solutions to meet the consistently evolving needs of all types of MSMEs. The transition from 4G to 5G is expected to generate a significant surge in demand for new products and solutions.
