Everyone has their list of 2020 trends and thoughts about what the new decade will bring. There are the obvious ones, such as 5G, AI, the Cloud, and cybersecurity. But those are technologies. Instead, we should look at 2020 from the customer perspective. Underlying all those cool technologies is a large, barely spoken service provider challenge (and major market disrupter): profitably providing and managing B2B (or B2B2C) services.
The enterprise market has been almost an after-thought to service providers. For decades their focus has been on the consumer mass market, providing a limited number of offers to a large target market. On the other hand, enterprise services tend to be one-off, customized and complex network designs, products, and contracts, and rife with siloed systems and manual processes.
5G enterprise revenue opportunities await
5G network slicing brings a wealth of opportunities to provide enterprise customers exactly what they need, when they need it, rather than fixed bandwidth or network architectures that are difficult or time-consuming to modify.
And then there is edge computing and IoT. Again, major revenue opportunities for operators to enter new vertical markets and be the service provider of choice.
Are service providers ready for large scale B2B transactions?
New revenue opportunities are not valuable unless they can be provided efficiently and at scale, with predictable cost-of-sale and margins. But are service provider BSS/OSS ready to take on these opportunities?
Do service provider systems have the agility to create and manage unique network slices and to ensure the required SLAs are met? Obviously, missed SLAs can be very costly.
Are their processes and systems able to cost effectively manage dynamic and complex 5G transactions or are they strung-together silos of manual actions?
Are they taking advantage of AI and automation to efficiently and profitably manage customer and product lifecycles end to end?
If not, the enterprise those lauded 5G revenue opportunities will not be successful.
And if it is down to consumer services only, will the incremental performance improvements of 5G over 4G generate enough new revenue to pay for the 5G investment? I think not.
The success of 5G enterprise services is critical to the success of 5G.
Create a digital marketplace for B2B
In 2020, the focus needs to be on enterprise services and the automated, digital marketplace that will enable them to flourish—a marketplace with the agility to be up and running in a matter of days, not months or years.
Full 360° management of the business lifecycle can be provided via a digital, process-based B2B platform. The platform manages sales, contracts, products, fulfillment, service, and billing for any B2B and wholesale telecom service.
An example is solutions such as Kloudville Telecom 360 that enables you to seamlessly and efficiently manage all online and offline aspects of your B2B ecosystem. All key facets of e-CRM, e-commerce, and ERP functions are under a single SaaS platform, avoiding process gaps. And reducing IT operational overheads is a boon to the bottom line.
Kloudville’s cloud-based solutions help wholesalers, distributors, e-commerce retailers, and Telcos streamline operations and transact commerce. They provide an omni-channel, enterprise-grade, digital commerce platform that brings together all key business functions under a SaaS platform.
Integrated into a single solution, Kloudville Business 360 apps include: Quote, Order, Customer, Product Catalog, Pricing, Inventory, Shipping, Procurement, Billing, and Subscription Management. They are pre-configured and pre-integrated to allow you to quickly manage your business lifecycle end-to-end.