The way ‘small business’ do business has changed dramatically over the past two decades. At the turn of the 21st century, small business owners would have marketed themselves by word of mouth, printed business cards, or flyers on a corkboard. They’d keep track of their bills and customers in a spiral notebook and sock away a little bit of money each week for the dream of expansion.
In those past two decades, the pace of business has shifted dramatically with the evolution of the Internet and Amazon-a-like on-line traders; the business world has going Digital. Given the right mindset and application of technology, small business owners can follow suit with tremendous results.
Define your Digital Needs
What does your business do? What are the biggest challenges it faces? What are your most time-consuming tasks? What processes cost the most to carry out? These are the foundational questions you must ask to begin a move towards being a digital company. Investing in technology just for the sake of it is a bit like buying a Ferrari as your delivery truck. Sure, it looks cool and goes fast but it makes no sense logistically or financially. So the fundamentals of what, where and how remain the same in the transformation to Digital.
Basic Digital Business Transformation Questions?
Regardless of what kind of business; small, medium or enterprise you run, there are certain key elements that are almost universal, including:
- Customer Service
These needs can all be met by investing in an Software as a Service (SaaS) platform such as Kloudville. Investing in SaaS allows you to take advantage of business applications that are tried and tested and avoid big expenses when transforming to the Digital Market place. In turn, you reduce the cost of upgrading software, which can now be done instantaneously online and you give you and your employees the ability to work remotely from any Internet capable device by connecting to your SaaS environment.
Once you’ve got your basic business processes moved to a Digital SaaS platform, you must turn your focus outward to consider your customers and their expectations in this paradigm. Speed and convenience are at the top of that list. Consumers expect to be able to buy things online, pay for them online and get updates of when their order will be delivered. This is the Digital world and small business have more to gain than lose. This will allow you to keep track of your customers buying patterns and optimize your promotion campaigns in a more agile and timely manner.
The Digital Business realm is a fast-paced one with real-time decisions influencing the bottom line performance of any business size. Taking account to address your company’s transformative needs before taking the plunge can be the smartest strategy to take your small business digital.